KNOWNUNKNOWN is a forward-thinking music and culture collective based in San Diego that bridges underground music with cutting-edge fashion, art, and immersive experiences. Known for pop-up-style events that often defy traditional venue expectations, the brand thrives on curating intimate, high-energy shows that spotlight emerging global talent in electronic and experimental music. With a focus on creative direction and cross-disciplinary collaboration, KNOWNUNKNOWN positions itself at the intersection of nightlife, visual identity, and subcultural influence.